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Veteran Hotelier Edmond Ip Joins Blockchain Powered Global Travel Project ‘Discover X’

One of travel industry’s prominent individuals in Asia, Edmond Ip, has joined Discover X’s advisory board. Ip joined with a stellar carrier under his belt, including being the former Chairman of Hilton Greater China, the former COO of InterContinental Hotel Group Greater China, as well as Co-Founder of Banyan Tree Hotels & Resorts. Ip is expected to provide expertise and guidance in the adoption of blockchain technology in the travel/hotel industry.

Junho Lee, CEO of Discover X, has announced that veteran hotelier, Edmond Ip, has joined the company as one of its global advisors.

Ip, who worked for more than 40 years in the hospitality industry, has received numerous industry accolades, including China Hotel Starlight Awards, for his innovative accomplishments in the industry. He co-founded Banyan Tree Hotels & Resorts and was also the former COO of Intercontinental Hotel Group (IHG) Greater China where he orchestrated the increase in the number of IHG hotels in China from 30 to 250.

He spent most of his career in the Asia-Pacific region and dedicated himself to developing the hotel industry there, through his illustrious roles as former chairman of Hilton Greater China and former vice chairman of Artyzen Hospitality Group.

Lee commented “We are thrilled to have Mr. Ip who believes in our vision joined our advisory board without hesitation. His arrival will augment our endeavors to solve the long-standing travel industry challenges. Discover X has the vision to build a new travel ecosystem utilizing blockchain technology that brings new values to the online travel industry such as different cost structure, data flows and incentive mechanisms, to name just a few new possibilities.”

Ip also commented “I would like to share my experiences and knowledge to help the Discover X project team to explore a new travel-booking application by using today’s technology for the hospitality industry. I believe the successful development of the project will benefit not only the customers but also the hotels.”

Discover X is the new blockchain project rolled out by the Korean total accommodation solution provider ‘JIENEM’. JIENEM has been developing and growing its online and offline services catering to the Korean hospitality sector for more than four years with an extensive network of over 1,200 guesthouses and hotels, making the company the leading player in its sector. This year, it has embarked on the new blockchain project to solve in particular the undesirable ‘middleman’ issue encountered by the travel industry.

The new travel platform, when up and running in 2019, will be focusing on working with travel vendors such as lodging providers located primarily within the Asia region, starting with South Korea, Taiwan, and a number of Southeast Asia countries including Singapore and Malaysia. In the long run, this platform envisages partnering with a large variety of travel products and services as well as nurturing an engaging community of its own.

More details can be found at: https://discoverx.io

PR Contact Information:

Company address: 7F, 9 Seolleung-ro 89-gil, Gangnam-gu, Seoul, Republic of Korea
Contact: Sukmin Park
Email: parksukmin@discoverx.io
Phone number: +82-2-1833-9813

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