The creators of the privacy-oriented ZenCash cryptocurrency announced the expansion of their existing brand and changed its name to reflect the technical and commercial progress achieved since its launch in May 2017. The new project name from now onwards is Horizen. A new logo is also presented, while the main focus is on the treasury online voting system and supporting the smart contracts.
Our brand expansion represents our community’s perspective with a refined strategic vision while providing a hint to our heritage. Hello Horizen! Learn more about our rebrand from Co-founders @robviglione and @RolfVersluis https://t.co/wTiJsZJoMO
— Horizen (@horizenglobal) August 22, 2018
Our large and engaged community is one of our greatest strengths. I’m very happy that the development of the Horizen brand included feedback from many people that have been with us since the beginning, as well as more who have joined us along the way. Our enterprise has a track record of delivering success, and Horizen encompasses our ability and desire to continue that growth in many ways. As we pioneer innovation with our community and technical partners IOHK and Infopulse, our expanded brand encompasses our unlimited capability to deliver new product offerings, improve our platform for partners to build even more profitable applications, and enable personal freedom and liberty using technological privacy” says Horizen Special Advisor and Co-founder Rolf Versluis.
“The ZenCash project has greatly evolved since its inception more than a year ago, and it’s now time to expand our brand to more accurately reflect our mission to promote the fundamental human right of privacy worldwide. What initially launched as a privacy-focused cryptocurrency has transformed into a much broader and deeply capable platform that will host a variety of privacy-focused applications, including secure messaging and publishing.
The Horizen brand completely embodies our technically-innovative mission and the sentiments of our community — we are a visionary privacy platform in which people can believe and to which they can belong” Horizen President and Co-founder Robert Viglione gives some insight on the brand.
ZenCash’s (now Horizen) ticker will remain ZEN on all exchanges and integrations. There are no changes to users wallet addresses either. The team is not making any changes to the technology running the Horizen ecosystem and as a result, there are no changes to any addresses. The only changes made are to the brand, which includes the name, logo, tagline, and color scheme.